3 Website Mistakes That Could Be Costing Your Cleaning Business Big And How to Fix Them Before You Miss Another Booking

Let’s be real — most pressure washing and cleaning contractors know how to clean anything… but when it comes to their website? That’s a whole different mess.

And it’s costing them.

If your site looks outdated, loads slow, or doesn’t guide people to take action — it’s not doing what it’s supposed to do: get you more leads and more jobs.

Let’s fix that.

Here are the 3 most common website mistakes I see in the exterior cleaning industry — and what to do instead.

1. No Clear Call-to-Action (CTA)

If they can’t figure out how to book you in 5 seconds, they won’t.

The number one reason someone visits your website is to take action — to book a service, get a quote, or call you.

But if your homepage just says “Welcome to XYZ Cleaning” and has no visible phone number, form, or booking button?❌ You’ve already lost them.

🔧 What to Fix:

• Add a bold button at the top that says “Request a Quote” or “Book Now”

• Put your phone number in the header (click-to-call on mobile!)

• Use action-driven language: “Get a Free Estimate” is better than “Contact Us”

✅ Make it easy. Make it obvious. Make it clickable.

2. Outdated Design = Outdated Perception

Your website is your digital first impression.

If it looks like it was built in 2010 — customers assume that’s how you do business.

People judge your professionalism in seconds based on the way your website looks and feels.

An outdated site tells them:

• You don’t invest in your business

• You’re not up to date with modern tools

• They might not trust you with their home

🔧 What to Fix:

• Use large, clean photos (preferably of your real work)

• Make sure your site works well on mobile — that’s where most traffic is now

• Use modern fonts, white space, and simple navigation

✅ A clean site = a clean brand = more trust.

3. Slow Loading Speed = Lost Visitors

Here’s a brutal stat:⏱️ 53% of people leave a website if it takes more than 3 seconds to load.

That’s more than 1 in every 2 visitors — gone before they even see your headline.

And if you're paying for ads or SEO? You're literally throwing money away if your site is too slow to load.

🔧 What to Fix:

• Compress images so they don’t slow the site down

• Use a reliable hosting provider

• Avoid bulky plugins and outdated themes

✅ Test your site speed using free tools like Google PageSpeed Insights

Need Help Getting Your Website Dialed In?

If you know your site needs work — but you’re not sure where to start — you’re in luck.

👊 Our friends and the pros at Dab Marketing will be live at the Panhandle Pressure Washing Expo.

They build conversion-focused websites and handle all things marketing for pressure washing, soft washing, and service-based businesses — websites that look great, load fast, and actually bring in leads.

Whether you need a full website rebuild or just a tune-up, come talk to the team at Dab and get pointed in the right direction.

✅ Smart design

✅ Contractor language

✅ Built for your market

Stop guessing. Start growing.

Final Thought: It’s Not Just About Looks — It’s About Trust

Your website is your digital storefront. It’s often the first and only thing people see before deciding whether to call you or keep scrolling.

🧠 A great website doesn’t just look nice — it:

• Builds trust

• Reflects professionalism

• Drives real bookings and revenue

And we talk about this — and so much more — at the Panhandle Pressure Washing Expo.

🎯 Want to know what separates the contractors who look busy from the ones who stay booked?

🎟️ Register now for the Panhandle Pressure Washing Expo

Because when you learn how to market like a pro, your equipment doesn’t sit still for long.

👉 Click here to register

By Trudi Weickum | Industry Educator | Panhandle Pressure Washing Expo